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What Does an SEO Company Actually Do?
In: Search Engine Optimization

In this article, we’ll discuss what SEO Company actually do to boost the presence of your website and improve the reach and visibiity in search engines.

SEO Master Worldwide

You can position your website in a visible and coveted spot on a search engine results page when you partner with an experienced SEO company. Companies that focus on search engine optimization (SEO) make use of different strategies targeted at attracting search engine traffic to a webpage by using keywords and keywords. There are many companies that offer such services, but not all of them will provide the quality service you would hope for. Here are some ways you can distinguish an SEO firm from its competitors.

All successful businesses require marketing to maintain success in their given niche industry(s), and there’s no shortage of companies today that advertise their services as “SEO”. This seems simple enough, but it’s not so easy to know what these companies actually do when they come knocking on your door or call your phone number.

What is SEO?

SEO - Search Engine Optimization
SEO – Search Engine Optimization

SEO is a marketing term for the process of creating content that is optimized for the keywords (or key phrases) that your target audience will be searching for.

The term “search engine optimization” was coined by Danny Sullivan in an early 2000s Wall Street Journal article. The article explained that search engines like Google and Yahoo! would pay businesses to place relevant content on their pages. A company could charge an advertiser a fee so long as they promised to auction off keywords or key phrases in which the advertiser had inserted money. In other words, they were advertising, but they were also paying Google to feature their ads on certain search results pages (SERPs).

Monitoring the Algorithm

There are many variables that affect the way in which search engines rank websites based upon keywords and key phrases. Competition, relevancy, location, and time are only some of the many factors that play a role in where your website will appear on a SERP.

Today’s search engines have been optimized to effectively monitor and manipulate these variables in order to provide the best experience for their user base.

Search engines like Google track your website’s performance over time. If you work with an SEO company that has access to an agency account with Google Analytics, they can help you better optimize your content for keywords and key phrases so that you rank higher on SERPs.

SEO Services

There are many SEO companies out there that will provide you with a list of services they offer. You should always be sure to choose an SEO company based on the quality of service that they provide and not just their price.

Advertising your website is important, but if you’re only using one source to do so, you’re limiting your chances of being found when people search for what you offer.

There are many different strategies for optimizing your content for keywords that a person searching for your service or product is likely to use. Your SEO agency can help you increase the number of times people see your name, brand, and website each day.

Keyword Research

Keyword research is the process in which you identify what keywords a potential customer will likely search for when looking for your product or service. Collaborating with an experienced SEO company can help you do keyword research effectively.

Start by thinking about what keywords describe your business and how someone might search for it. Your SEO company will examine their findings and provide a report comparing your results with those of your competitors.

Content Creation

For a client to be found online, the content on their website must have been written with their keywords in mind. Writing content for a search engine can be a time-consuming process and is not as simple as writing for an audience that is purely looking for what you have to say.

A company like Walker Group Creative will help you create the best possible content you can without creating pages that are full of gibberish or rehashing old information.

Having any type of business on the internet means sharing your knowledge and expertise with others who may want to learn more. You want people to find your site when they’re searching for what you have to offer, so it’s important to provide them with quality information.

Mobile Experience

More people are searching for businesses on their mobile phones than ever before. If your website has been built on Flash, you may be missing out on some potential customers who may have an easier time searching for something they need on a smaller screen.

Search engine algorithms have evolved to become more mobile-friendly over time, but if your website is not optimized for a smaller screen, you may not get found.

Load Time

A website should be easy to navigate and load quickly. If it takes too long to load or your pages are too slow to load, you’re going to lose out on customers. Search engines notice when people have a harder time finding what they’re looking for, so making sure your website loads quickly will help you increase the number of visitors who see your website when they search for what you have to offer.

Sounds like a lot, doesn’t it? Don’t let one thing go wrong and leave your website abandoned within the online world. Ensuring that the SEO Company will be able to fix these problems is critical for business growth and part of choosing an SEO company that is experienced in SEO consulting.

Metadata and All Your Data Issues

There are many different components to SEO, but the most important ones can be categorized under Metadata and all your data issues.

Metadata is the technical term for any data that can be used by search engines to help your website rank higher in SERPs. It includes things like title tags, descriptions, and alt tags (which you would use instead of the image).

A company like Walker Group Creative specializes in working with metadata pages with Google Analytics.


Choosing an SEO company may seem like a daunting task at first, but if you’re dedicated to getting the results that you and your business need, it’s not as difficult as it seems.

If you feel overwhelmed by all the information, use the Walker Group Creative website to search for services offered by an SEO company in your region. If they have experience working with clients like yours, they should be able to provide you with meaningful information that helps them create a plan to adapt your site or improve its chances of being found online.

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