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SEO by Industry: Striking Differences in Optimization Strategies.

In: Search Engine Optimization

There are a lot of different industries out there, with different SEO needs. In this post, we’ll take a look at the SEO strategies for just three: construction, finance, and medical. Construction is the second-largest industry in the United States by the number of employees and the fourth-largest by annual revenue. These companies need to focus on visibility in Google’s local search results as well as generate leads from these organic searches. Finance is a national industry and thus is slightly more challenging to localize. However, the finance industry still needs to increase visibility in local results. And finally, the medical industry faces very different challenges from construction and finance, with a need for increased visibility in local SERPs for both businesses and individual practitioners.

By analyzing your industry closely, you can tailor your SEO strategy to optimize your website.

Strategy #1: Construction companies

According to Statista, of the 71% of U.S. housing starts in 2013, 23% were single-family homes, 43% were multifamily units, and 28% were for apartment housing. Thus, the construction sector is an important part of the U.S. economy and one that needs to be optimized for visibility at all levels of business. Local SEO Strategy:

A website has to be designed with local SEO in mind. First, a construction company needs to set up local business listings for its company. While Yelp and Facebook are not the best places for citations, Google+ and Bing are great sources of citations for construction companies. While Google My Business is free, Bing Places For Business accounts require paid listing subscriptions. Next, a webmaster needs to optimize his/her site for local searches by adding location-relevant keywords to title tags and meta descriptions of each page.

SEO by industry: Understanding and implementing a successful strategy

SEO is an important concept that many businesses are still learning about. When you take the time to understand your audience, implement a search engine optimization strategy and evaluate your current position in the market, you can see results that offer a competitive advantage for your company. (http://www.seochamber.com/content/seo-business)

Businesses that do not utilize proper SEO, on the other hand, lose out on a great resource to help them generate more of their desired customers and generate more of their business revenue. For startups and newer businesses that are just getting started, it can be difficult to get results quickly. The first step to effective website optimization is understanding the industry you are entering into.

More sales through organic traffic: SEO for eCommerce

Whether you are a business owner or in the know about SEO, organic traffic can be the difference between a successful and unsuccessful website. Organic traffic is natural, which makes it hard to measure and track, but it can also be bigger than other forms of traffic when done correctly. SEO for eCommerce is one of the best places to get started with improving your website’s organic search rankings by getting more sales. Most eCommerce websites rely on organic search engine traffic as their top referral source. That’s because it is free, and is usually considered the best type of referral. When you own an internet business, you realize that people don’t pay for referrals which makes ads less desirable. Organic search results are different, and when done right, they can bring in large amounts of traffic that are interested in the products your company offers.

SEO in the healthcare sector

The internet is the most important and widespread communication and knowledge source on the planet. Due to this, it’s natural that many people want to use it, as well as search engines, for all sorts of things. From looking for a new job to finding a restaurant nearby, much is done on Google search or other popular sites such as Facebook. This article addresses the increasing need for search engine optimization in the healthcare sector, in particular. It will go over several of the common mistakes that are made when applying SEO in this industry and how to avoid them, as well as some other pointers that can be applied for better results.

One common mistake made by people who apply SEO to healthcare websites is not taking into account how long it takes and how difficult it is to rank well for certain words or phrases. They focus only on the short-term benefits and want results right away.


The internet is a vast and complicated place. It’s no wonder SEO can be difficult to understand for newcomers. With so many potential search engines, websites, and factors to take into account, it can become hard to know when you are optimizing correctly – especially if you are just starting out. There is a multitude of factors that can determine how successful your SEO efforts will be. From the industry, you operate in, to your target keywords, to the specific efforts you make to get your website in front of people and help them find what they are looking for.

In this post, we’re going to be looking at how things differ for each industry and look at some of the most relevant aspects of how that industry functions and who it caters to.

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