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Schema Markup: How It Can Boost Your Traffic and ROI

Schema Markup: How It Can Boost Your Traffic and ROI
In: Search Engine Optimization

Schema Markup: How It Can Boost Your Traffic and ROI

In this article, we’ll discuss how schema can boost the traffic on the website and how it help in SEO in various ways along with the overall benefit in ROI of business. Hopefully you will like this blog and it will be easier for you even if you are not developer to implement scmea markup in the Html or wordpress website.

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What Is Schema Markup?

Schema markup is a code that helps search engine bots and users understand your content better. It basically makes the information on your website more accessible, which boosts its trustworthiness and ranking. By adding appropriate code to your HTML you can define thousands of data types, such as articles, people reviews, recipes, etc. According to Google, ‘schema markup is the most important signal in search’ and will boost your page’s visibility in Google SERP.

How does Schema Help?

Schema enables search engines to understand what information you are trying to provide to users and how it differs from other websites’ content. It helps them understand your content and what it is about. Schema allows you to describe the way in which your page’s content differs from others, which leads to better ranking results.

What are the benefits of schema?

Here are some of the benefits that you can reap by adding schema to your pages:

benefits of schema markup
Benefits of schema markup

A much better ranking in search results. According to Google, “21% of searches already start with a search engine.” If that number is not decreasing what does it mean? This means that more and more people are starting their queries through search engines. If your pages are not properly presented, they will lose their visibility in search engine results. That’s why it’s vital to make sure that you implement schema correctly.

You can improve traffic and conversions. Since schema allows you to provide information about your content, you can better describe it and make sure that it offers what users are looking for. Many people who end up on your page will better understand what your page is about thanks to proper SEO implementation. One thing is for sure: if the page is properly described, it’s ranking on SERPs will improve dramatically.

Know more about schema and implement schema using Technical SEO.

Improves brand recognition: Google often ranks the sites based on their overall quality, rather than the individual type of content. By using schema you can show your page’s quality to the search engine, which helps it understand and recommend your content to users.

Increase your website’s trust among users. When people see that your website offers relevant and accurate information about some subject, they feel more confident about contacting or sharing information with you. This leads to better traffic and conversions for the site.

How Can You Implement Schema Markup?

You can implement schema using HTML markup or JSON-LD code. There are pros and cons of both methods, but we suggest you stick to HTML on small sites and switch to JSON-LD markup on bigger ones. Below, you will find the basic structure for each.

<!DOCTYPE html> <html> <head> <meta charset=”utf-8″> <title>Page Title</title> </head> <body> … </section id=”top_banner_section”> … </body> </html>

<script type=”application/ld+json”> { “@context”: “http://schema.org/”, “@type”: “Article”, “mainEntityOfPage”: { “@type”: “WebPage”, “@id”: “http://www.example.com/article.html” }, “headline”: “Boost Your Traffic and ROI”, “description”: “A short description of the page.”, “contentUrl”: “http://www.example.com/full.html”, “image”: [ “https://i1.wp.com/example-site.com/wp-content/uploads/2017/04/01.jpg?fit=1000%2C660”, “https://i4.wp.com/example-site.com/wp-content/uploads/2017/04/02.jpg?fit=1000%2C660” ], “datePublished”: “2017-11-15”, “dateModified”: “2018-06-06” } </script>

Conclusion

Schema markup can really boost your traffic and ROI. It will definitely benefit you in the long run, so make sure to learn how to implement it correctly the first time around. If you have implemented schema incorrectly or simply don’t know how to use it, you should consult a legit SEO Marketing Agency that is familiar with schema. Some of the top ones are iQuartz, Webio, and Searchlight Marketing Group. You may also want to consider hiring an experienced web developer who will help you implement schema properly.

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