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google ads lead form extension
In: Advertising

In the fast-paced world of digital advertising, capturing leads efficiently is paramount for businesses looking to grow and succeed. Google Ads Lead Forms Assets is a powerful tool that simplifies lead generation and streamlines the process for both advertisers and potential customers. In this comprehensive guide, we will explore everything you need to know about Google Ads Lead Forms Assets, from what they are to how to use them effectively to supercharge your lead generation efforts.

What Are Google Ads Lead Forms Assets?

Google Ads Lead Forms Assets, often referred to as “Lead Forms,” are interactive ad extensions that allow advertisers to collect valuable lead information directly within their Google Ads campaigns. These forms appear as extensions below your search or display ads on mobile devices, making it easy for users to express interest and provide their contact details without leaving the search results page. These assets are especially useful for businesses that want to generate leads quickly and efficiently.

Why Use Google Ads Lead Forms Assets?

  • Streamlined Lead Generation: With Lead Forms Assets, potential customers can express interest in your products or services without the need to navigate to a landing page or external website. This streamlines the lead generation process, reducing friction and improving conversion rates.
  • Mobile-Friendly: As mobile usage continues to rise, Lead Forms Assets are optimized for mobile devices, ensuring a seamless user experience. Users can easily submit their information with just a few taps.
  • Higher Conversion Rates: By reducing the number of steps required to convert, Lead Forms Assets often result in higher conversion rates compared to traditional lead generation methods.
  • Precise Targeting: Google allows you to target your Lead Forms to specific audiences, ensuring that your lead generation efforts reach the most relevant users.

How to Set Up Google Ads Lead Forms Assets

Setting up Google Ads Lead Forms Assets is a straightforward process. Here’s a step-by-step guide:

Step 1: Access Your Google Ads Account Log in to your Google Ads account to get started.

Step 2: Create a New Campaign or Edit an Existing One You can add Lead Forms Assets to new campaigns or existing ones. Choose the campaign you want to use.

Step 3: Create a New Ad In the chosen campaign, create a new ad. You can choose either a search or display ad format.

Step 4: Add a Lead Form Extension Within your ad, scroll down to “Ad Extensions.” Click on “Extensions” and then select “Lead Form Extension.”

Step 5: Customize Your Lead Form Here, you’ll need to create your lead form by specifying the following details:

•           Form Header: This is the title of your lead form, which should be concise and attention-grabbing.

•           Description: Provide a brief description to explain what users can expect when they submit the form.

•           Fields: Choose the information you want to collect from users. Common fields include name, email address, phone number, and business name.

•           Call-to-Action (CTA) Button: Customize the text on the CTA button to encourage users to submit the form.

•           Thank You Message: After users submit the form, you can display a thank you message or redirect them to a specific webpage.

Step 6: Set Up Submission Confirmation Options You can choose between two submission confirmation options:

•           Redirect: After submission, users are redirected to a designated webpage.

•           Show a Thank You Message: Users see a thank you message directly on the search results page.

Step 7: Review and Confirm Double-check your lead form details, and then save or submit your changes.

google ads assets

Tips for Maximizing Success with Google Ads Lead Forms Assets

1.         Keep Forms Concise: Avoid overwhelming users with too many fields. Request only the essential information needed to qualify and follow up with leads effectively.

2.         Offer Value: Clearly communicate the value users will receive in exchange for submitting the form. This could be a downloadable resource, a newsletter subscription, or a product demo.

3.         Test Different CTAs: Experiment with different call-to-action button texts to see which one resonates best with your target audience.

4.         Optimize for Mobile: Ensure that your lead form is mobile-responsive and user-friendly. Test it on various mobile devices to guarantee a smooth experience.

5.         Utilize Remarketing: After collecting leads, use remarketing campaigns to nurture and convert these prospects into customers.

6.         Regularly Review Performance: Monitor the performance of your Lead Forms Assets regularly. Analyze metrics such as conversion rate, cost per lead, and lead quality to make necessary adjustments.

7.         A/B Testing: Conduct A/B tests to compare different lead form variations. Test different headlines, descriptions, and form fields to identify what works best.

Privacy and Data Security Considerations

When collecting user data through Lead Forms Assets, it’s essential to prioritize privacy and data security. Google Ads has built-in privacy features to help safeguard user information. Some best practices to follow include:

•           Clearly communicate your privacy policy to users.

•           Ensure compliance with applicable data protection regulations (e.g., GDPR, CCPA).

•           Regularly review and update your data handling and retention policies.

•           Safeguard collected data and only use it for the purposes stated in your privacy policy.


Google Ads Lead Forms Assets offer an efficient and effective way to generate leads directly from your ads, especially on mobile devices. By streamlining the lead generation process, reducing friction, and optimizing your lead forms for your target audience, you can unlock the full potential of this powerful advertising tool. Remember to prioritize user privacy and data security in your lead generation efforts to build trust with your audience and ensure long-term success. With the right approach and ongoing optimization, Google Ads Lead Forms Assets can become a cornerstone of your lead generation strategy, helping you grow your business and connect with valuable prospects.

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