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The Ultimate Social Media Image Size Guide for All Platforms in 2023

social media image
In: Advertising


In the fast-paced world of social media, visual content reigns supreme. Whether you’re a business, marketer, or content creator, getting the image sizes right for your social media posts is crucial. Each platform has its own set of recommended image dimensions, and keeping up with these can be challenging. To help you navigate the ever-changing landscape of social media, we’ve compiled the ultimate image size guide for all major platforms in 2023. Whether you’re crafting a Facebook post, an Instagram story, or a LinkedIn banner, this guide has you covered.

Why Image Sizes Matter

Before we dive into the specifics, let’s understand why image sizes are so important in the world of social media:

1.         Visual Appeal: Images that fit perfectly within the platform’s guidelines look more polished and visually appealing to your audience.

2.         Consistency: Using the correct image sizes ensures a consistent brand presence across all your social media profiles.

3.         Optimized Loading: Properly sized images load faster, reducing bounce rates and improving the user experience.

4.         Ranking and Visibility: Some platforms may prioritize content that adheres to their recommended image sizes, potentially boosting your content’s visibility.

Social Media Image Size Guide for 2023

Here’s a comprehensive list of recommended image dimensions for various social media platforms in 2023:


•           Profile Picture: 170 x 170 pixels

•           Cover Photo: 820 x 360 pixels

•           Shared Image: 1200 x 630 pixels

•           Shared Link: 1200 x 628 pixels

•           Event Image: 1920 x 1080 pixels

•           Story Image: 1080 x 1920 pixels


•           Profile Picture: 110 x 110 pixels

•           Feed Image: 1080 x 1080 pixels

•           Story Image: 1080 x 1920 pixels

•           IGTV Cover Image: 420 x 654 pixels

•           IGTV Video: 1080 x 1920 pixels (vertical)


•           Profile Picture: 400 x 400 pixels

•           Header Image: 1500 x 500 pixels

•           In-Stream Image: 1200 x 675 pixels

•           Card Image: 1200 x 628 pixels


•           Profile Picture: 400 x 400 pixels

•           Background Image: 1584 x 396 pixels

•           Company Logo: 300 x 300 pixels

•           Shared Image: 1200 x 627 pixels

•           Hero Image (Company Page): 1128 x 376 pixels

•           Banner Image (Personal Profile): 1584 x 396 pixels


•           Profile Picture: 165 x 165 pixels

•           Board Cover Image: 222 x 150 pixels

•           Pin Image: 1000 x 1500 pixels


•           Profile Picture: 800 x 800 pixels

•           Cover Art: 2560 x 1440 pixels

•           Video Thumbnail: 1280 x 720 pixels

Table: Social Media Image Sizes for 2023

PlatformProfile Picture (px)Cover/Header Image (px)Shared/Feed Image (px)Story/Image (px)
Facebook170 x 170820 x 3601200 x 6301080 x 1920
Instagram110 x 1101080 x 10801080 x 1920
Twitter400 x 4001500 x 5001200 x 675
LinkedIn400 x 4001584 x 3961200 x 627
Pinterest165 x 1651000 x 1500
YouTube800 x 8002560 x 14401280 x 720

Tips for Image Optimization on Social Media

1.         Use High-Quality Images: Always start with high-resolution images to maintain quality after resizing.

2.         Follow Platform Guidelines: Be aware of any specific image requirements or restrictions on each platform.

3.         Test and Preview: Utilize platform-specific preview tools to ensure your images look perfect before posting.

4.         Stay Updated: Image size recommendations may change, so regularly check for updates from the platforms.

5.         Consistent Branding: Maintain a consistent visual identity across all your social media profiles.


Getting the right image sizes for your social media posts can make a significant difference in how your content is perceived and engaged with. By following the guidelines in this comprehensive image size guide for 2023, you’ll be well-equipped to create visually appealing and consistent content across all major social media platforms.

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