It’s hard to get noticed on search engines without spending a lot, but it can be done. We’ll talk about finding a company that offers cheap SEO services that actually work. We’ll explain what “cheap” means in SEO, how it’s different from “affordable,” and what services you can expect. Plus, we’ll share some top companies that offer low-cost services to boost your website’s visibility on search engines and tips for choosing the right one for you.
Why Should Your Small Business Invest in Search Engine Optimization?
SEO is great because it can change and stay useful for a long time. You can see what’s working and what’s not, and fix things to make your website show up better in search results. If your website stays helpful and easy to use, it will stay at the top of search results.
Starting SEO doesn’t have to be expensive. You can get affordable SEO services to get the results you want for your business.
What Is the Definition of Affordable SEO Services?
Affordable SEO services are like helpers for businesses to get noticed on search engines without spending too much money. They’re especially good for small businesses and usually cost around $100 per hour or even less. These budget friendly services should help you see results quickly.
How Much Do SEO Services Typically Cost?
Now, as for the typical cost, SEO companies usually charge about $134.66 per hour on average. But the total monthly cost depends on how much work your SEO tasks need. For example, local SEO services usually start at about $128 per hour, which is pretty affordable.
So, if the tasks are simple and there are fewer of them, the agency will finish them quickly for you. This also means you won’t have to pay them as much as you would for agencies offering more advanced SEO services.
Cheap Vs. Affordable SEO Services
People often mix up these words when talking about SEO services, but they actually mean different things. “Cheap” SEO services are low-priced and promise fast results. However, these agencies often use tactics that can hurt your website’s ranking in the long term.
On the other hand, “affordable” SEO services cost a bit more, but they use techniques that help websites maintain good rankings over time. Google won’t punish these websites and knock down their rankings.
7 Common Types of Affordable Search Engine Optimization Services:
To improve your website’s visibility online, these affordable SEO services can help. I’ve included the average cost of each service to help you plan your website’s budget.
On-Page SEO
On-Page SEO is about making your website better for search engines. Agencies do this by using your main word in the page’s title, URL, and description, and by using similar words in the page’s text. They use tools like Surfer SEO to check if their content matches top-ranking sites for their keyword.
Another aspect of on-page optimization is speeding up your website’s loading time. SEO companies achieve this by moving your site to a reliable hosting platform and using a caching solution to make it load faster for visitors. They also make adjustments to your site’s design and reduce the size of its graphics.
Off-Page SEO
Off–Page SEO also known as Link Building, focuses on external factors that impact your website’s ranking. This involves acquiring backlinks from reputable websites, which can significantly boost your search engine ranking. However, these links can be unpredictable and may be lost without warning.
Despite the potential risk, backlinks are crucial for improving your website’s visibility in search results. They are often considered the most expensive aspect of SEO services, with individual backlinks costing anywhere from $100 to $1,500, depending on your industry.
There are various approaches to link building, such as guest posting through outreach campaigns or exchanging links with other publishers. Some agencies secure backlinks by inserting them into existing published pages from a curated list of accessible sites. Regardless of the strategy employed, the key is to obtain backlinks from high-traffic websites that are authoritative within your industry.
Local SEO
Agencies assist in enhancing your visibility in local search results through Local SEO strategies. This includes optimizing your Google Business Profile (GBP), where you can provide detailed information about your local business and engage with your target audience by collecting reviews and posting updates. Additionally, agencies handle citation building, ensuring your business is listed accurately on relevant local directories with consistent name, address, and phone number (NAP) information. They also create service pages tailored to the various locations your business serves, further optimizing your local search presence. Local SEO efforts aim to help your business appear prominently in the local pack section atop Google search results, showcasing the most relevant local businesses for the user’s query.
Technical SEO
Technical SEO is vital for ensuring that search engines can properly index your web pages for their relevant keywords on SERPs. It involves identifying and resolving issues that may hinder search engine crawlers from effectively accessing your website and its pages.
The process of technical SEO typically consists of two phases. The first phase is the audit, which entails a comprehensive examination of your website’s structure and performance. Companies often use tools like Screaming Frog to conduct this audit, with costs ranging from $300 to $5,000 depending on the size and complexity of your website. Once the audit is complete, a detailed report is provided outlining any issues discovered and proposed solutions.
Following the audit, the next phase is implementation, which can be billed either on an hourly ($55+) or project-based ($300+) basis. While some website owners may choose to implement the recommended changes themselves, it’s important to note that technical SEO requires a certain level of expertise. For those lacking
experience in technical SEO, it is advisable to enlist the services of a professional company to ensure the proper execution of necessary adjustments.
Ecommerce SEO
The objective of e-commerce SEO is to increase organic traffic to your product pages and boost conversions. Agencies achieve this by enhancing product pages with high-quality images and detailed descriptions, as well as improving page speed.
To make it easier for search engines to find your pages, agencies group them into appropriate categories and reduce click depth.
Addressing critical e-commerce SEO issues is also crucial. Duplicate content, where identical products have the same description, can prevent pages from being indexed, leading to a loss of organic traffic. Keyword cannibalization occurs when different pages compete for the same keyword, which agencies can resolve through tactics like implementing faceted navigation or using 301 redirects.
E-commerce SEO services typically range from under $1,000 to $8,000 or more, depending on the size and requirements of your website.
SEO Audits
SEO audits are essential for agencies to assess your website’s current performance in organic search. They analyze the optimization level of your site pages and evaluate your link profile using tools like Ahrefs to gather and compile link data.
Following the audit, SEO companies provide consulting services to help you make sense of the audit report. You can also hire an SEO consultant for this purpose, leveraging their expertise to analyze the report and receive guidance on improving your site’s organic rankings. However, it’s important to note that consultants are not responsible for implementing the suggestions; you’ll need to inquire about additional services for that.
The cost of a comprehensive website audit, which includes technical SEO, can range from $650 to $14,000. Some agencies may include implementation of ideas in the price, while others like On The Map Marketing offer free audits for site owners, providing comprehensive insights into your site’s SEO and recommendations for moving forward.
Content marketing
Content marketing is crucial for boosting your website’s online presence and attracting more leads and clients. Agencies with a strong content marketing strategy focus on organic search as their primary source of traffic by conducting keyword research and determining user intent.
Once keywords are identified, agencies assign them to relevant pages on your site and optimize each one. They also decide on the type of content to publish, such as blog posts, landing pages, videos, etc.
While waiting for content to rank on Google, agencies may offer PPC and social media marketing services. They create ads for your pages and distribute them on platforms like Facebook and Twitter to reach your target audience.
Consistency is key in content marketing, so your SEO service provider should help you consistently publish relevant and high-quality content on your site. This level of service often comes with a higher price tag, ranging from $5,000 to $25,000 monthly.
