In this post, we’ll share discuss why keyword research is important, and how to conduct your research for your SEO strategy using Google keyword planner and SEMrush. and choose the right keywords using these popular tools.
SEO Master Worldwide
What is Keyword Research?
Keyword research is one of the most important steps in building an effective SEO strategy for your website. You don’t want to run a campaign focused on low-performing keywords because, from an analytics standpoint, you’ll be wasting your time. Instead, you want to focus on keywords that are high volume, high value, and relevant to your website’s content. You’ve probably heard the term “keyword research” used to describe a lot of things, but what does it actually mean?
In short, keyword research is the process of studying and learning about a topic before you start writing about it. You can think of keyword research as a research project that in many cases, happens before you’ve even started thinking about publishing content on your website or blog. Keywords can be used in content and slug. Read about What is a slug in SEO?
To illustrate this idea, let’s simplify things even more by taking into account everything from Google Analytics and Google Webmaster Tools to the web browser you’re using to read this post:
Google Analytics: Keyword research is one of the most important steps in building an effective SEO strategy for your website.
You don’t want to run a campaign focused on low-performing keywords because, from an analytics standpoint, you’ll be wasting your time. Instead, you want to focus on keywords that are high volume, high value, and relevant to your website’s content.
Using Google Analytics (or another tool), you can see pages with lots of traffic coming from specific countries or regions, keywords that are performing so well they’re actually sending people away from your website (which hurts SEO), and what kind of content gets the most traffic in a given time window.
Steps to do keyword research using Google Keyword Planner:
- Go to Google Keyword Planner and enter some keywords that are related to your industry or website topic.
- Click on the “Search volume” tab and analyze the number of monthly searches for each keyword – this will give you an idea of how much competition there is for your target keyword and how high the search volumes are for each word.
- Click on any word in the list of results and see how many other words people are searching for to find related keywords. This step will help you uncover a list of long-tail keywords that you didn’t think of in the beginning.
- Click on any keyword to see a detailed report.
- Use the “Performance” tab to see related keywords and the Search Volume for each one, as well as suggestions for improving your keyword list by removing unnecessary words, for example:
- After you’ve selected a few keywords that have high search volume and low competition, use Google’s Keyword Tool to find more keywords by entering all of your terms into the Keyword Planner box and selecting “Get ideas.” The more ideas you have, the better!
- Use tools like Wordtracker or keywordtool.
Steps to do keyword research using SEMRush:
- Go to SEMRush and enter your keywords into the box at the top of the page.
- Sort your results by “Volume” and make sure that you don’t have any keywords with a search volume of 0. This will show you which keywords have the most traffic, but no one is searching for them on Google anymore.
- Sort your results by “Competition” to see how hard it would be to rank for each keyword (in terms of SERP competition, if you will).
- Click on any keyword to see a detailed report.
- Click on “Competition” and click on the “SEO” tab to find out how competitive each keyword is for SEO (that is, how easy it would be to rank for it).
- Use the Keyword Opportunities tool (found in the “Tools” menu) as needed, such as by plugging your keywords into a keyword suggestion box and looking at your competition score.
- Use the “Advanced” tab to enhance your search query suggestions based on your site’s content.
Conclusion: So if you are looking to find the keywords which will boost your website’s organic traffic you must read this article. Detailed steps have been written to perform the keyword analysis using keyword planner and SEMRush. To make sure your website is not received as spam, you have to have keyword research for SEO. It is one of the first steps when you manage to get a high ranking in the search engine result. Good luck!
