Many eLearning companies are either unaware of how much of a difference SEO can make or don’t think they need to consider it because they focus on content and user experience. Well, that strategy won’t work in 2016 and 2017, when Google changes its algorithm every two years. It’s likely that organic search will only keep getting more challenging to find your way into top rankings as competition increases. The benefits of SEO for eLearning companies are now more important than ever before.
The first thing to consider regarding SEO is the content you want to rank for. It doesn’t matter whether it’s a video, blog post, or eLearning course, but you need quality content that’s designed for the purpose of ranking for your topic.
Most of us focus so much on writing and design that we forget about the rest. It all starts with great content, just like in any other industry. If your marketing strategy is to put out a blog post every month, it’s going to be hard to rank because people are going to stop reading if they know they’re only getting one piece every month. An eLearning company needs to post regularly, and in doing so, you’ll be able to rank more often with less effort.