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International SEO: How To Optimize Your Website For Other Countries

Global SEO
In: Search Engine Optimization

In this article, we’ll discuss about International SEO: How to Optimize Your Website for Other Countries. In this guide, we’ll show you how to optimize your website for other countries. Start by checking out the importance of international SEO, then learn about the user experience and how to plan for it.

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In the past few months, we’ve seen major changes coming out of Google. Now instead of just focusing on country-specific websites as a source for organic traffic, they are also looking at international websites as a source. This means you have to change how you market your website in order to be successful. So what do you need to know about international SEO?

How Google Algorithms Changes are Going for International SEO?

First, take note that Google’s algorithm is constantly changing and evolving so it pays to check the latest updates from them. The best way would be to visit google’s search engine insider blog where the latest changes in search engine algorithms are published when they happen. The internet has created a global village where businesses have the ability to reach their target audience regardless of their location. Whether they are in Australia, China, or even Malaysia, if you can reach your targeted market then it’s worth it. You can do this by expanding beyond your local search volume and into other countries that have a higher search volume and are also buying products at a much higher rate.

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International SEO Strategy

By having an international SEO strategy, you can increase revenues for your business – especially if you embrace social media channels. It’s not a secret that Facebook is one of the leading social networks where companies can reach new customers and sell out their products easily. This is because you can easily promote your business there. If you are targeting a country like the US or UK, then your website should be easy to navigate and the content should be relevant to their local sensibilities. For example, if you are creating content in English or even Dutch, then it’s wise to consider including a summary that explains what your product is, how it benefits the customer and why they should buy it. You will then notice that when they search on Google they see that they can still find relevant results for their queries by looking at international websites.

Benefits of International SEO Strategy

International SEO: How to Optimize Your Website for Other Countries
International SEO: How to Optimize Your Website for Other Countries

Although there are many benefits to having an international SEO strategy in place, you should be aware of the hurdles you will need to overcome. The biggest challenge is that you not only need to figure out how to make your site more visible for local users, but also for a user from other countries. For example, if you are targeting the US and Canada then it’s important that your website must be accurate and up-to-date so that Google can find it easily. Even though a lot of effort is put into making sure the content is relevant, it’s always worth going through them before publishing because there have been cases when content on international websites has been blocked by Google for no apparent reason. You should also ensure that your site is up-to-date. This means you need to keep your website’s content in order and update it regularly so that the search engines will see the changes. Here are a few things you can do to make sure you stay on top of things when it comes to international SEO:

1. Perform an audit and identify where your traffic goes: 

A good way to determine whether you are doing international SEO right is by doing an audit and checking where your traffic goes. It’s important that you do this because as I mentioned in the introduction, Google has changed the algorithm in an attempt to eliminate misleading search results. To get an idea of where your traffic goes, it’s wise to check what site gets the most organic traffic and then go back to that site and see if your presence is there. If it is, then congratulations! You might want to start targeting those countries because they are most likely valuable customers. However, if your presence isn’t there then make sure you figure out why and how you can achieve that so that you stop wasting opportunities since a lot of people don’t know this. One way you can do this is by doing a competitor analysis. Look at your competitors and see where they rank on Google and which keywords they are ranking for. This will give you an idea of where you need to start building your strategy.

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2. Create a plan:

Once you know where to start, the next thing you need to do is create a plan that will help you improve your international SEO strategy. Depending on the country, it might be wise to include local languages on your website and other local resources so that you can be more visible on Google when international users are looking for something like what you are selling.

3. Identify the sites that are ranking well on Google:

The next thing you need to do is identify which sites are ranking well in Google and how they’ve ranked so high. This will help you figure out what keywords you should be focusing on and make sure you rank high so that people can find your website easily.

4. Reach out to other networkers:

As a business owner, it’s important that you reach out to the community because there are many people who will be able to help your business grow in terms of search engine rankings. It’s best for you to reach out to other networkers because they can directly influence the way people see your business and what value it has for them.


What is the importance of international SEO? As a business owner, you should make sure that your website is easy to navigate regardless of where users are from. Make sure that you have current and accurate content so that it can be found by search engines. Furthermore, make use of social media as it is a cost-effective way to reach out to international users. Take note that you need to create an international SEO strategy because this will help with improving your website visibility in countries with high search volumes like the US or UK. You also need to ensure that your site is up-to-date so that Google will know what changes have been made recently and update it accordingly.

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